INSCMagazine: How Event Planning has Pivoted in 2021 Due to the Pandemic
Updated: Mar 23, 2022
Vanessa Ohayon of Vanessa & Co. Events & Hospitality (www.vanessaevents.com) pivoted her event production business due to the pandemic by injecting creativity, passion and authenticity into her current work. She did this on several verticals, one by planning exclusive and intimate trips abroad for clients, focusing on COVID precautions and drawing attention to family heritage, rather than large-scale groups and events and by hosting unique personalized online events.
Vanessa says, “At first I thought it to be impossible. My business is based on human capital, their shared experiences and interactions. Eventually, my creative juices started to flow in abundance. For some events, we sent individual custom cakes and champagne to guests to share with us on Zoom. For a Purim Bat Mitzvah, we send customized Megilahs for guests to follow along, with beautiful noise makers. Entertainment and break out rooms also got guests involved on an intimate level.” As a natural producer, Vanessa always seemed to land in event production no matter what business she was in, whether in high tech, hotel operations or banking – she naturally gravitated to creating magical moments. She loves to manage a team leading by example, has an incredible knack for quick decisions and putting out fires. With her deep experience, she really knows what to anticipate. With Vanessa there isn’t just a plan B, her experience has her prepared for all the letters of the alphabet! After she flew solo, planning her brother’s blowout 10 day, 300-person wedding celebration in a foreign country, she knew this was her calling. The celebration kicked off at the Rolling Stones concert and finished off in the Holy city of Jerusalem. They traveled throughout the country, with a magical desert oasis wedding, and a post wedding celebration in Petra, Jordan; one of the seven wonders of the world. In regard to client response, she says, “I was freelancing in the event world while continuing my career in the hospitality industry. I quickly knew event planning was for me when client feedback made it clear that ‘Vanessa was the secret sauce’ through not just attention to design and production detail, but the emotional and spiritual guidance and support. Her invested involvement is a total game changer.” I love the work I do – the choreography of the night and designing magical moments – I am blessed to be one of the lucky ones who does what I love. – as they say, do what you love, and you will never work a day in your life!”