Influencive: How Event Planning Has Pivoted In 2021 Due To The Pandemic
Updated: Mar 23, 2022
In the eyes of Vanessa Ohayon
Vanessa Ohayon of Vanessa & Co. Events & Hospitality (www.vanessaevents.com) pivoted her event production business due to the pandemic by injecting creativity, passion and authenticity into her current work. She did this on several verticals, one by planning exclusive and intimate trips abroad for clients, focusing on COVID precautions and drawing attention to family heritage, rather than large-scale groups and events and by hosting unique personalized online events.
Vanessa says, “At first I thought it to be impossible. My business is based on human capital, their shared experiences and interactions. Eventually, my creative juices started to flow in abundance. For some events, we sent individual custom cakes and champagne to guests to share with us on Zoom. For a Purim Bat Mitzvah, we send customized Megilahs for guests to follow along, with beautiful noise makers. Entertainment and break out rooms also got guests involved on an intimate level.” As a natural producer, Vanessa always seemed to land in event production no matter what business she was in, whether in high tech, hotel operations or banking – she naturally gravitated to creating magical moments. She loves to manage a team leading by example, has an incredible knack for quick decisions and putting out fires. With her deep experience, she really knows what to anticipate.